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Netflix's DVD-by-mail service bows out as its red-and-white envelopes make their final trip

Cheering fans in front of a wall of entertainment images.

The curtain is finally coming down on Netflix’s once-iconic DVD-by-mail service, a quarter century after the birth of a concept that obliterated Blockbuster video stores while providing a springboard into video streaming that has transformed entertainment. The DVD service that has been steadily shrinking in the shadow of Netflix’s video streaming service will shut down after its five remaining distribution centers mail out their final discs Friday to the fewer than 1 million remaining subscribers. It marks the end of a service that began when a first-class stamp cost 32 cents, less than half today's price, and went on make its red-and-white envelopes a welcome sight in mailboxes.