NBC's Tokyo Olympics viewership gets off to rough start
NEW YORK (AP) — NBC Universal is still waiting to see if there will be a surge of interest in viewership for the Tokyo Summer Olympics. During each of the first three nights of coverage, viewership was down more than 30 percent compared to corresponding nights at the Rio de Janeiro Games in 2016. NBC's audience this year was its largest on Sunday night, but that still represented a 43 percent drop from five years ago. Viewing habits for live television have changed dramatically in the past five years, so it's difficult to determine how much NBC's Olympics slump has to do with that, and how much with the underwhelming performance in Tokyo.